YCN

I chose this YCN commended piece because I thought not only was it quite funny but it was also simple and a nice idea.  The photos of fruit are printed onto coasters and given out with any purchase of the drink.  The customer then draws onto the fruit and posts the final design into the ballot box.  When this is full the boxes are sent to Feel Good to be judged.  Winners win one Feel Good drink free everyday for a year.  I like the fact that it involves the general public and encourages people to be more creative, imaginative and playful which is part of the characteristics of this brand in particular.  I love the use of clean, white space- this suggests purity and naturality and portrays that this product is good for you.