Darling Spuds are one of my favourite crisp packaging currently. They have taken a completely different approach to their packaging than the other competition you see on the supermarket shelves currently. Along with many of the markets hand cooked crisps, Darling Spuds uses a thick, matt, textured material for the bag which makes the crisps feel more luxurious and gives the appearance that time and consideration has been put into the whole product. The use of pale, natural colours gives the impression that the product is rustic, organic and homemade rather than they have been mass produces in some factory. The imagery uses photography with line illustration added on which aids to the hand created feel as well as giving the product some kind of personality. The packaging is fun and creative yet the typography used gives the packaging a more traditional, established finish; you feel as though you can trust this brand.
