I chose to look at this entry to D&AD as it is similar to a piece of work that I did in National Diploma. I love these magic blocks and think that they work well to get people to actually look at the item. People enjoy playing with things and by actually getting the public to pick up your item is the first hurdle. The magic block reflects the concept of a vicious circle really well as the block doesnt have a start or an end, it just keeps going and going and going...
I think this is a really clever and simple idea.
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