This is the final design for the Fur Free Alliance Design Against Fur competition.  I an really happy with how it has came out.  I think that it meets the brief as I believe it appeals to the younger female target audience and it gets the message across with out using graphic imagery.  I think there may be more chance of people looking at this and reading the type than they would if it was a dead rabbit or something.  If it was something so graphic I believe some people would just recoil and not look at it.  

Papa Johns Advertising

This is a really clever idea.  This photo of a pizza delivery man is placed over the peephole of peoples doors and when they look through it looks as though there is actually someone there.  This got people talking about the product and increased sales for the company.  The ad, designed by Saatchi and Saatchi, won gold at he Cannes International Advertising Awards. This is a good example of guerrilla marketing.