Fur Brief

Last night my photography partner Jill and I did our first shoot for the fur brief.  We used an actual skinned rabbit for the shot.  The rabbit was really heavy and it was a pretty gruesome task for me to do especially being vegetarian.  Our concept is that, contrary to what some people think, fur is not a byproduct of the meat industry.  Our strapline is 'no animals were eaten in the making of this... (fur scarf, fur jacket, fur shrug).'  This is just idea no.1, we have several others that we would like to do and we will be trying to do as many as we possibly can as I like them all and think they will all make good adverts against fur.  Although this poster ad is abit graphic, we do have a variety of different approaches to show ways of communicating the underlying message that wearing fur is wrong.

SO FAR... (still needs editing)